UFC to capitalize on Latin American market with expansion to Mexico in 2014

The UFC, a popular Mixed Martial Arts (MMA) sports organization, is considering expansion to Mexico in 2014. Expansion to Mexico would greatly enhance their booming Latin American market, which is already thriving in Brazil. With an enormous MMA following, a growing circuit of regional fight promotions and great local talent, Mexico has the essential pillars in place.

UFC President Dana White said he would like to take full advantage of this spike in MMA interest; he believes there is a great culture of Mexican MMA fighters who have developed a unique style of Mexican fighting.

These bright local talents include Mexican-American Cain Velasquez, the defending heavyweight champion, and Erik Perez, a rising bantam-weight contender. The success of the expansion efforts depends on whether the UFC is able to build and nurture these rising stars to bolster community support.

However, for now, the UFC is relying on a similar model it presented in Brazil--a joint-venture deal with a television network--to increase its TV presence in Mexico. This strategic partnership with Televisa Networks will give the organization a way to disseminate free UFC programming on existing channels. 

According to media reports, it could launch as early as September 2013.

Plans are also in the works to add a Spanish -language version of "The Ultimate Street Fighter" to the network, tentatively titled: "The Ultimate Street Fighter: Latin America." UFC executive Marshall Zelaznik, chief of international development, believes that having a regionally specific series and a live event in Mexico City would spearhead the UFC's business efforts in Mexico.

If the UFC can implement successful expansion efforts in Mexico in 2014, perhaps, a blueprint will be laid for future endeavors to help make the UFC a global sporting heavyweight!

Posted in: Cain Velasquez,Expansion in Mexico,Latin American Market,Mexican Fighting,Mexico,Mexico 2014,Mixed Martial Arts,MMA,UFC