Veracruz, Mexico, sponsors Legends

The NBA D-League is announcing a non-traditional sponsorship on Tuesday between the state of Veracruz in Mexico and the Texas Legends.

The state's marketing phrase "Veracruz Incomparable" will appear on the front of the team's jerseys beginning Saturday. Veracruz will become the first state in Mexico to have its name on the jerseys of a team that doesn't play there.

The Veracruz tourism phrase also will have prominent placement on the court, which will be called the "Veracruz Court at Dr Pepper Arena."

Veracruz, in fact, is located some 1,200 miles from Frisco, Texas, where the Legends play. But the state believes it has something to sell, mainly its port city, also named Veracruz, its hub for tourism.

Continue reading about Veracruz's Sponsored Legends at ESPN.com!

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