“UFCLatino.com, launching today, will serve bilingual UFC® fans by providing unique content in both Spanish and English. The site will cater to the culture of the blossoming audience of Hispanic fans who are drawn to the UFC’s fast-paced, exciting action. What’s more, the site will include news, video and special content featuring charismatic Hispanic stars such as UFC heavyweight champion Cain Velasquez, bantamweight champion Dominick Cruz, top welterweight Diego Sanchez, and Octagon® girl Arianny Celeste.”After Mexican fighter, Cain Velasquez, knocked out Brock Lesnar last October at UFC 121, the UFC got the attention of the Latino demographic. Hispanics have historically been big fans of both martial art and boxing, so this new expansion should be very profitable for the fighting organization. With fighters such as Velasquez, Cruz, and Sanchez this move should push these athletes profiles even higher.
What do you think? Are you a fan of this new promotion?
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